Maximing customer engagement for Perpetua feature releases
How might we improve awareness of new feature releases in the Perpetua desktop app?
STRATEGY
WEB DESIGN
PROFESSIONAL
"Performance in your pocket" - Supporting detailed performance analysis in Perpetua's mobile experience
How might we empower Perpetua users to access detailed product and goal performance from their phone?
MOBILE DESIGN
UX DESIGN
PROFESSIONAL
Building multiple responsive ecommerce creatives for the Amazon DSP in seconds
How might we allow advertisers to build responsive e-commerce creatives (RECs) for multiple products at once?
STRATEGY
WEB DESIGN
PROFESSIONAL
Improving usability for Perpetua's activity stream
How might we minimize friction for users trying to find relevant activity in their account?
RESEARCH
WEB DESIGN
PROFESSIONAL
Building superpowers for advertisers at Perpetua
An overview of my role at Perpetua, including core features and problem spaces.
UX DESIGN
STRATEGY
PROFESSIONAL
Balancing business and user needs: Introducing ads on Netflix's mobile experience
In this personal project, I explored a solution for introducing Netflix's upcoming ad tier before its official release.
UX DESIGN
RESEARCH
JUST FOR FUN
(Re)building design systems with an atomic frame of mind
Created a mobile UI kit for Netflix's mobile app. The Figma community file has over 3,500 copies made and over 7,000 views (and counting).
DESIGN SYSTEMS
FIGMA COMMUNITY FILE
JUST FOR FUN
Maximing customer engagement for Perpetua feature releases
How might we improve awareness of new feature releases in the Perpetua desktop app?
STRATEGY
WEB DESIGN
PROFESSIONAL
"Performance in your pocket" - Supporting detailed performance analysis in Perpetua's mobile experience
How might we empower Perpetua users to access detailed product and goal performance from their phone?
MOBILE DESIGN
UX DESIGN
PROFESSIONAL
Building multiple responsive ecommerce creatives for the Amazon DSP in seconds
How might we allow advertisers to build responsive e-commerce creatives (RECs) for multiple products at once?
STRATEGY
WEB DESIGN
PROFESSIONAL
Improving usability for Perpetua's activity stream
How might we minimize friction for users trying to find relevant activity in their account?
RESEARCH
WEB DESIGN
PROFESSIONAL
Building superpowers for advertisers at Perpetua
An overview of my role at Perpetua, including core features and problem spaces.
UX DESIGN
STRATEGY
PROFESSIONAL
Balancing business and user needs: Introducing ads on Netflix's mobile experience
In this personal project, I explored a solution for introducing Netflix's upcoming ad tier before its official release.
UX DESIGN
RESEARCH
JUST FOR FUN
(Re)building design systems with an atomic frame of mind
Created a mobile UI kit for Netflix's mobile app. The Figma community file has over 3,500 copies made and over 7,000 views (and counting).
DESIGN SYSTEMS
FIGMA COMMUNITY FILE
JUST FOR FUN
Maximing customer engagement for Perpetua feature releases
How might we improve awareness of new feature releases in the Perpetua desktop app?
STRATEGY
WEB DESIGN
PROFESSIONAL
"Performance in your pocket" - Supporting detailed performance analysis in Perpetua's mobile experience
How might we empower Perpetua users to access detailed product and goal performance from their phone?
MOBILE DESIGN
UX DESIGN
PROFESSIONAL
Building multiple responsive ecommerce creatives for the Amazon DSP in seconds
How might we allow advertisers to build responsive e-commerce creatives (RECs) for multiple products at once?
STRATEGY
WEB DESIGN
PROFESSIONAL
Improving usability for Perpetua's activity stream
How might we minimize friction for users trying to find relevant activity in their account?
RESEARCH
WEB DESIGN
PROFESSIONAL
Building superpowers for advertisers at Perpetua
An overview of my role at Perpetua, including core features and problem spaces.
UX DESIGN
STRATEGY
PROFESSIONAL
Balancing business and user needs: Introducing ads on Netflix's mobile experience
In this personal project, I explored a solution for introducing Netflix's upcoming ad tier before its official release.
UX DESIGN
RESEARCH
JUST FOR FUN
(Re)building design systems with an atomic frame of mind
Created a mobile UI kit for Netflix's mobile app. The Figma community file has over 3,500 copies made and over 7,000 views (and counting).
DESIGN SYSTEMS
FIGMA COMMUNITY FILE
JUST FOR FUN