Hey there 🤠
I'm Ellie, a product designer based in Toronto, Canada currently at Ownright. My passion for design centres around my love for serving people. With a background in data analytics and customer support, I approach problems from a holistic view, balancing creativity with the needs of users and the business at whole.
Toronto, Canada
Ownright
Customer Success 👉 Design
My tech journey began in customer success at two fast-growing software companies, Shopify and Perpetua. At Shopify, I supported entrepreneurs launching online businesses and navigating the world of e-commerce during peak pandemic. At Perpetua, I managed brand growth and helped lead go-to-market strategy for two new advertising marketplaces, Instacart and Walmart.
As a product designer at Perpetua, I led user research and design across six squads, collaborating closely with product, marketing, and sales. I focused on building self-serve ad optimization tools for platforms like Walmart and Instacart, as well as Perpetua’s first-to-market programmatic solution for the Amazon DSP.
Now as a founding designer at Ownright, I lead end-to-end design across three distinct platforms. I bring together user empathy, technical fluency, and business thinking to solve complex problems with clarity and impact.
Professional Experience
Product Design Lead • May 2025 - Present
Lead design execution and foundations across 3 platforms with unique target groups, partnering closely with cross-functional teams to shape intuitive tools for real estate transactions.
Product Designer • Jun 2024 - May 2025
Owned end-to-end design, user research and product development across diverse problem spaces, with a focus on features within Ownright's AI-driven, legal conveyancing software. During this time, I also co-led the execution of a full brand redesign including an overhaul of all our core design systems.
Product Designer • Jan 2022 - Jun 2024
Lead design and user research across 6 different squads and product verticals within the Perpetua product. Collaborated across diverse teams, including engineering, marketing, customer success, and fellow designers to brainstorm ideas, test solutions, and support feature launches.
Frequently engaged in customer interviews, usability tests, and stakeholder meetings to gather insights, and debate product vision.
Championed several process improvements including feedback loop between product, customers, and account owners.
Ecommerce Associate • Sept 2020 - Jan 2022
Before transitioning into design, I assumed a critical role in rolling out features for new ad marketplaces such as Instacart, Target, and Walmart. This involved owning key relationships with internal stakeholders, API partners, and leading educational content across multiple marketplaces (Amazon Sponsored, Amazon DSP, Target, GoPuff, Kroger, Instacart, Walmart).
Support Advisor • June - Sept 2020
At Shopify, I provided e-commerce merchants with tailored solutions and business coaching on a diverse array of topics. I also actively contributed to product improvements by conveying customer feedback and collaborating with team members to improve user experience.
Note: You can find a complete list of all past experiences on my LinkedIn profile here.
Skills
END-TO-END DESIGN
STRATEGY
USABILITY TESTING
LEADING WORKSHOPS
USER RESEARCH
RAPID PROTOTYPING
Hobbies & Interests
Long-distance running, hiking, music, travel, my cottage on Manitoulin Island, cats, Harry Potter, watercolour painting, and microbreweries.
Customer Success 👉 Design
My tech journey began in customer success at two fast-growing software companies, Shopify and Perpetua. At Shopify, I supported entrepreneurs launching online businesses and navigating the world of e-commerce during peak pandemic. At Perpetua, I managed brand growth and helped lead go-to-market strategy for two new advertising marketplaces, Instacart and Walmart.
As a product designer at Perpetua, I led user research and design across six squads, collaborating closely with product, marketing, and sales. I focused on building self-serve ad optimization tools for platforms like Walmart and Instacart, as well as Perpetua’s first-to-market programmatic solution for the Amazon DSP.
Now as a founding designer at Ownright, I lead end-to-end design across three distinct platforms. I bring together user empathy, technical fluency, and business thinking to solve complex problems with clarity and impact.
Professional Experience
Product Design Lead • May 2025 - Present
Lead design execution and foundations across 3 platforms with unique target groups, partnering closely with cross-functional teams to shape intuitive tools for real estate transactions.
Product Designer • Jun 2024 - May 2025
Owned end-to-end design, user research and product development across diverse problem spaces, with a focus on features within Ownright's AI-driven, legal conveyancing software. During this time, I also co-led the execution of a full brand redesign including an overhaul of all our core design systems.
Product Designer • Jan 2022 - Jun 2024
Lead design and user research across 6 different squads and product verticals within the Perpetua product. Collaborated across diverse teams, including engineering, marketing, customer success, and fellow designers to brainstorm ideas, test solutions, and support feature launches.
Frequently engaged in customer interviews, usability tests, and stakeholder meetings to gather insights, and debate product vision.
Championed several process improvements including feedback loop between product, customers, and account owners.
Ecommerce Associate • Sept 2020 - Jan 2022
Before transitioning into design, I assumed a critical role in rolling out features for new ad marketplaces such as Instacart, Target, and Walmart. This involved owning key relationships with internal stakeholders, API partners, and leading educational content across multiple marketplaces (Amazon Sponsored, Amazon DSP, Target, GoPuff, Kroger, Instacart, Walmart).
Support Advisor • June - Sept 2020
At Shopify, I provided e-commerce merchants with tailored solutions and business coaching on a diverse array of topics. I also actively contributed to product improvements by conveying customer feedback and collaborating with team members to improve user experience.
Note: You can find a complete list of all past experiences on my LinkedIn profile here.
Skills
END-TO-END DESIGN
STRATEGY
USABILITY TESTING
LEADING WORKSHOPS
USER RESEARCH
RAPID PROTOTYPING
Hobbies & Interests
Long-distance running, hiking, music, travel, my cottage on Manitoulin Island, cats, Harry Potter, watercolour painting, and microbreweries.